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Have you noticed that your hair color never lasts as long as you would like? It seems like that brassy (or dull) look starts to show up before you’ve even had a chance to enjoy the way you look with your hair freshly colored.

Why Your Hair Color Fades Out So Fast, And What You Can Do About It Follow Me on Pinterest

Let’s get to the root of the problem (pardon our pun) and look at some of the most common factors that cause hair color to fade.

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1. Sun Exposure

Why Your Hair Color Fades Out So Fast, And What You Can Do About It - Sun Exposure Follow Me on Pinterest

We know how important it is to protect our skin from burning in the sun. Why aren’t we as careful about our hair? Too much exposure to the sun is one thing that makes hair color fade quickly.

Protecting your hair is a great reason to own and wear a cute hat. Also, you can protect hair color from fading in the sun by using a hair care product, such as a leave-in treatment, that’s formulated specifically to protect dyed hair.

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2. Chlorine

Why Your Hair Color Fades Out So Fast, And What You Can Do About It - Chlorine In Swimming Pool Follow Me on Pinterest

Chlorine in swimming pools can penetrate the hair shaft and cause the cuticle to open, leaving your hair vulnerable to other kinds of damage. It’s particularly harsh on hair shafts whose structural integrity is already weak due to color treatment.

You can prevent chlorine from penetrating your hair by getting it wet under a shower before getting into a swimming pool. That way, your hair won’t be able to absorb the chlorinated pool water, because it will already be saturated with regular tap water.

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3. Heated Styling Tools

Why Your Hair Color Fades Out So Fast, And What You Can Do About It - Heated Styling Tools Follow Me on Pinterest

Hair color treatments always dry out the hair. The heat from a blow dryer only makes this problem worse, leaving your with a severe shortage of moisture.

To mitigate the effects of the blow dryer, always use a heat protectant on your hair while it’s still damp, before you use a blow dryer or any other heated styling tools.

Also, you should never blow-dry your hair until it’s completely dry. Leaving a little moisture in it helps prevent frizz. It wouldn’t hurt to apply a hair mask every week, either.
4. Water

Why Your Hair Color Fades Out So Fast, And What You Can Do About It - Sun Exposure - Water Follow Me on Pinterest

Water can be the cause of up to 80% of color fade, since it removes your hair’s natural oil, which protects the hair shaft.

Keep your showers short, and whenever you wash your hair, always give it a quick rinse with cold water at the very end. This re-seals the cuticle of your hair. You can also use a dry shampoo on some days, instead of washing your hair.
5. Shampoo

Why Your Hair Color Fades Out So Fast, And What You Can Do About It - Shampoo Follow Me on Pinterest

If you’re not using a shampoo specifically formulated for dyed hair, you’re not doing everything you can to preserve your hair color. These special shampoos are gentler than other shampoos, and are designed to help colored hair maintain its color for longer.

Ask your hairstylist what product is best for you. If your hair is blonde, for example, you should use a shampoo and conditioner with violet tones to prevent your hair from looking brassy. There are also hair-care products that cater to your specific hair type, as well as your color treatment.

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